This past year I had the wonderful opportunity to work with Tennent's, Scotland's favourite Lager. They were looking for some Glasgow based designers & Illustrators to work up some new & fresh designs to be sold in their store online store. I was lucky enough to be approached & given the chance to pitch some ideas.
The brief was pretty open ended, just something that represented the band in a new way, not currently seen in the store and on their merchandise. I went in with four ideas for them (see below for the unused ideas pitched). They eventually went with this cool pattern idea I drew up.
I took the lovely Tennent's logo and hand rendered it, then multiplied it to make a zany pattern, dropping the colour out, bar one single icon in the bottom right hand corner.
Successful project for a brand I love.
Available now online at: http://goo.gl/mRpg2H