A local community project, I was approached to design a piece of artwork to act as a poster/flyer for a new addition to the local agricultural show.
For this project I decided to take a little risk and go full illustration. I'm not trained as a professional illustrator but I do try and draw as much of my work as I can and this seemed like the perfect opportunity to see what I could do with it. The only piece of work I've done that is 100% hand drawn bar a few pieces of digital typography presenting some key information towards the bottom on the artwork.
Compromising of three key colours along with small amounts of other tones and black. I wanted to keep it strong and highly visual in order to grasp peoples attention and evoke a fun attitude. Illustrating it in a style that would interest kids as they were key to the target market we were trying to get involved but not making it too kid like that young teenagers. families or groups of mixed ages would be turned away.
Thoroughly a fun & enjoyable job, I'm looking forward to exercising my illustrative muscle more often in work that I do.